MEET KENNAAbout Me
My career has taken many twists and turns over the years, but arguably the most pivotal was in 2013 when I decided to leave my chemical engineering career to pursue a new direction and passion in marketing.
WHY MARKETING, YOU ASK?
āI loved the analytical side of engineering but, as a deeply creative person, that other side of my personality was a bit neglected. I stumbled on marketing through series of fateful Google searches and the rest, as they say, is history.
Email & lifecycle marketing
requires a balance ofcreative & analytical thinking
HOLD ON...You Did What?
When I tell people that I used to be an engineer the surprise isā¦palpable. But who doesnāt love a good surprise?
My background is absolutely the foundation of the work I do today. Engineering taught me how to take complex problems and distill them into actionable pieces. It also taught me āsystems thinkingā which I believe to be essential for managing any successful marketing program.
Hereās some proof, just for fun! Iām the one crouching awkwardly on the far leftā¦
My Passion For Design Has Only Grown
Each new client relationship deepens my design and marketing skills and the data always informs the decisions and recommendations I make creatively. Creativity meets analytics ā a match made in marketing heaven.
