meets sophistication
where strategy
Email and SMS marketing for luxury brands should feel as refined and intentional as the brand itself.
Every touchpoint is an opportunity to deepen customer relationships, enhance exclusivity, and drive sustainable growth—but too often, these channels are treated as an afterthought, lacking the strategy and elegance high-end brands require.
we do things differently
Unlike agencies with a broad focus, we specialize exclusively in luxury fashion, beauty, and jewelry brands
We understand the nuances of high-end marketing—how to blend storytelling with strategy, how to balance exclusivity while driving engagement, and how to ensure every message reflects the elevated experience your brand delivers.
More than just optimizing open rates and conversions, we help you craft a seamless, high-touch customer journey that strengthens brand loyalty and generates sustainable, long-term revenue.
With a refined, hands-on approach, we act as an extension of your team—helping you scale without losing the essence of what makes your brand exceptional.
meet the founder
“Too many luxury brands have email and SMS marketing that feels disconnected and overly transactional. Your emails should be as beautiful as your brand–that’s why I created Aureana”
Meet Makenna, a luxury marketing strategist with a deep passion for the intersection of creativity and analytics.
What started as an early career in chemical engineering—a field that sharpened her analytical thinking and problem-solving skills—soon evolved when she felt the pull towards a path that blended strategy and artistry. This led her to marketing, where she earned an MBA from Cornell with a focus on luxury retail marketing.
Makenna’s unique ability to merge data-driven strategy with creative storytelling makes her one of the most trusted experts in luxury email and SMS marketing. She understands the precision required to build high-performing campaigns and the artistry needed to craft a seamless, brand-aligned customer experience, engineering effective, effortless marketing.
She brings this expertise to luxury fashion, beauty, and jewelry brands with Aureana—helping them transform their email and SMS marketing into a data-driven, revenue-generating machine that enhances engagement, strengthens retention, and fuels long-term success.
