ARAMORE SKINCARE
SKINCARE & BEAUTY
SERVICE: EMAIL & LIFECYCLE MARKETING RETAINERAramore is the first ever skincare and supplement system powered by NAD+. Developed by scientists from Harvard & MIT, Aramore has been making waves in the beauty industry - winning major awards from publications like Oprah Daily, Glamour, and Esquire. The robust science behind the skincare is the foundation of the brand and they needed an email & lifecycle expert that could translate the science into compelling and revenue-generating content.
SPEAK SCIENCE TO MEBringing NAD+ to Life
What I love about this brand is the science takes a leading role in not only their product but also their marketing. Having a background in chemical engineering has honestly never paid off more!
What we’ve found to be successful is a healthy dose of science and getting creative with graphics and A/B testing layouts that communicate key product details the consumer needs to make the purchase and continue as an Aramore customer.
CAN'T STOP, WON'T STOPTest, Test, and Test Again
Every brand is a little different and every email list has its own quirks. That’s why, with Aramore, we started A/B testing pretty heavily early on and continue to try things again that we’ve tried in the past as their brand grows.
Everyone has their preferences when it comes to emails but when it comes down to it, the data speaks the loudest. It’s been really fun to see how our testing program with Aramore continues to evolve and many of the learnings are easily translatable to other channels like social and paid advertising – we make the most out of every test whenever possible.