Yearly Co.
FINE JEWELRY
SERVICE: EMAIL & LIFECYCLE MARKETING RETAINERYearly Co. is an heirloom jewelry brand based in Nashville, TN that incorporates meaning into every piece they create. The artist, designer, and owner, Ann Williams, built Yearly Co. as an extension of a family tradition started by her grandparents. To say it caught on fast is an understatement. Their customers return year-after-year and milestone-after-milestone to commemorate the most important moments of their lives with Yearly Co. pieces.
IT'S MORE THAN JEWELRYIt’s a Meaningful Moment
If you take a moment to look through even a few of Yearly Co.’s reviews, you’ll see that their. pieces hold tremendous meaning for their customers. And, as the brand continues to grow, it’s been important to have the meaning be the thread that ties together every single marketing decision.
In each email and SMS, we pull that thread and help bring the brand to life through the screen. Yearly Co. develops a close bond with each and every customer can either be strengthened or broken by email and SMS (obviously we choose the former).
FROM AN EMAIL TO A JOURNEYGetting Into the Flow
Yearly Co.’s Nashville location is the perfect place to stop in, try on their pieces, see the quality first-hand, and get help finding a gift or selecting the right piece to add to your collection.
For us, the name of the game has been recreating that experience wherever possible – familiarizing customers with the brand and guiding them through the purchase consideration. From the welcome flow to abandoned cart flows and everywhere in-between – we continue to explore better ways to take out the guesswork and let the meaningful moments shine.