Litt Concept House
LUXURY ANTIQUE FURNITURE
SERVICE: EMAIL & LIFECYCLE MARKETING RETAINERLitt Concept House is a family-owned luxury antique furniture brand based in Los Angeles, CA. Now in its second generation, the team wanted their email marketing reflect the luxury and quality their pieces are known for – after all, they’re hand-sourced from all over the world. Since each piece is one-of-a-kind, so is every email we design together, conveying the amazing heritage and ethos behind the brand.
ONE-OF-A-KIND REQUIRES IN-KINDTelling Each Piece’s Story
One of the things we sometimes rely on heavily in email and lifecycle is templatizing, but when every product is one-of-a-kind with it’s own unique history and origin and can be styled in innumerable ways – this requires a different approach.
When someone is shopping for antiques, they’re often in it for the thrill of the hunt and the excitement of unearthing treasures. So, with Litt Concept House, we work to recreate this experience digitally as much as possible.
SEGMENTATION TO PERSONALIZATIONMake It Feel Special
What I love about working with brands that have a few widely different audiences they need to address uniquely through their emails is understanding what is truly unique to each group and also what is similar.
Litt Concept House sells pieces online, in-store, and also has close relationship with interior decorators and set designers in Hollywood. We’ve leaned more heavily into segmentation over time to better support the customer experience of all groups – because we all know, buying online is very different than seeing and experiencing it in real life.